Interview with Richard Reed
Richard Reed is the co-founder of Innocent Drinks. An incredible success story that has seen the brand rise from selling forty smoothies in one week in 1999 to over two million smoothies per week today. I caught up with Richard who told me all about the rollercoaster of peaks...
The Ultimate Hairy Dog
Hairy Dogs and all That (These words were written at Christmas time!) ‘Tis soon the season to be jolly and we will all, well most of us, be nursing a hangover of some magnitude at some point and will be looking for that all important magical cure to bring...
Oasis & Bacon
Oasis & Bacon Last week I had to say cheerio to my fellow colleague David Bailey aka @DFBmbe who has departed for Kabul, Afghanistan for a 12 month contract with NATO. It has been interesting following his journey to Kabul and listening to his Audioboos and looking at his...
Claire Nicolson ‘Sing for Supper Tour’ 2010
This link is from a chance gig in Connemara in Ireland. The song is the new single. [youtube=http://www.youtube.com/watch?v=IlrpJQ8Os3s&hl=en_GB&fs=1&] If you want to be the first to get yer gubby mits on it subscribe to Claire’s website email list www.clairenicolson.com as they’re releasing it in late july....
Are You A Guerilla?
Guerilla marketing is not just for the corporates however, I feel that small businesses are perhaps not grasping the stratgey and techniques that the companies with the big spend have. You don’t have to have huge budgets to be creative and hone down what they are doing. It can...
The Ooks Of Hazzard – Kids (MGMT Cover)
Loving this cover of MGMT’s Kids by The Ooks of Hazzard…ukelele-tastic….just saying [youtube=http://www.youtube.com/watch?v=HgpsXURZFo4&hl=en_GB&fs=1&rel=0]...
Light Up With Pride
Reading Needs Pride in it’s Lion A few weeks ago I had a friend coming to Reading and we decided to stay at The Forbury Hotel…but a review of that is not the content of this post, it is of the lack of prominence of the Maiwand Lion that...
Chuffin ‘Eck
It seems that railway stations are new experiential marketing space for home furnishings & DIY. There is a spooky coincidence between the new ad running on TV for Homebase, which was filmed at Carlisle station and Ikea who have furnished Parisian subways. [youtube=http://www.youtube.com/watch?v=szo1VwqPdhY&hl=en_GB&fs=1&rel=0] I have to say I think...
Hunt For The Red Dress
Is the effectiveness of social media and mico-blogging a myth? Read below and make your own judgement. Hunt for the Red Dress If anyone out there is still debating the power and value of twitter, they should have been following Duncan Bannatyne (@DuncanBannatyne) and his quest this morning to...
What Type Of ‘Preneur’ Are You?
Why have I got a picture of The Red One from Ella’s Kitchen posted on here? The story is that I remember founder, Paul Lindley, coming into the Delicatessen I owned back in 2005 clutching two pouches of smoothies, one red, one yellow (those were the two products then)...